Everyone has to start somewhere. As cliched as it sounds, sometimes the best opportunities come in the most unexpected way.
Michelle was my first ever client for wedding invitations. She found me when I was doing my weekly markets around Perth selling my handmade cards and stationery (back then my business was called L'amour des Lapins). She had faith in me when I doubted myself because wedding invitations was a completely new concept to me. Sure, I had designed invitations for parties and birthdays but I had never taken on something of this scale. But I am forever thankful that she did take a chance on me!
The idea for her invitations was simple - a bit rustic and cute. She wanted to have a pretty patterned fabric band around the pocket with a tag with the couples' names and wedding date.
The actual invitation itself was mostly typography based and I had to play around with the typesetting to get everything justified. I added a simple imagery of two silhouetted birds on a branch as a top border.
Everything was printed in black on brown recycled paper to keep the neutral, earthy feel of the whole invitation.
Overall it came together really well and I was super happy with the final product! I enjoyed the process of designing and making the wedding invitations a lot which led me to research and develop more ideas. Not long after, I realised this is something that I love to do and thus The Hello Bureau was established 😃
Something I've learnt along the way is to not take chance meetings for granted. Everyone you meet will contribute to your life somehow or they will know people who can help you get to where you want to be. Take every meeting as an opportunity and who knows how far it may take you!
Being a graphic designer I often receive requests to do websites and branding projects. Whilst I can do those things, I have chosen to focus on and specialise in designing for print such as stationery and invitations. So I thought I'd post a personal recommendation for those seeking some branding work.
Tenille from Allure Creative is an industry professional and can help you with all your branding and marketing needs! She offers a free consult through her website which is worth checking out.
I've known Tenille for almost a decade and we studied at university together. She has extensive experience in the advertising industry and offers bespoke service to all her clients. Tenille is based in Perth, Australia however works with clients nationwide.
Check out www.allurecreative.com.au for her portfolio and some cool design inspo.
I'm excited to announce that the Christmas card collection has been released and will be available for purchase from next weekend! Yay!! Each pack comes in a set of 5 designs and are $20 a pack.
As previously mentioned the theme of this year's collection is Pets & Animals. The five cards feature a unique and quirky illustrated design each and includes a bunny, a Frenchie, a duck and two cats (for all you cat lovers out there!). Yeli has painted 3 lovely watercolour illustrations and I've drawn 2 designs. If you've got friends that are animal fanatics like us, then these are the perfect cards to give to them for Christmas!
Each card is printed locally on eco-friendly recycled cardstock by the fantastic folks at Impact Digital in Brunswick. The cards are accompanied by recycled post-consumer waste envelopes. You'll find that the cards are blank inside for you to write your own Christmas wishes.
When you purchase a pack of these cards, we will donate $2 from each sale to an animal shelter. A Christmas gift to our furry friends in need!
There is a very limited number of packs so please message me or head over to my Etsy store to purchase from Saturday 19 November onwards. Please order at least 2 weeks before Christmas to ensure delivery before then.
If you'd like to pre-order the cards before next week please message me and I will reserve a pack for you.
I hope you (and your recipients) love the designs and thank you for supporting local artists and designers!! :-)
Cards are now available through Etsy:
Cass is the owner and designer of The Hello Bureau. A lover of visually pleasing aesthetics and a tea and coffee enthusiast. She has a BA in Graphic Design and a diploma in Styling. Besides designing Cass is interested in product and editorial styling for photography.
When Cass isn't doing arty stuff she enjoys reading paperback books, hosting tea parties, attempting to cook for friends and exploring places.
She resides in Melbourne, Australia with her furball partner in crime Mister Watson.
Join me on Instagram for more ramblings, musings and the antics of Mister Watson.