One of the first ever set of wedding invitations I created was for Jess and Codi back in 2013. This was a challenge for me because up until then I had only been designing my own products for retail and not to a brief. But I am very grateful to Jess and Codi for giving me the opportunity to push my design limits and to work on something outside of my comfort zone. This project opened up a whole new door for me and helped me realise that I really enjoy making wedding invitations.
The wedding was set outdoors amidst the beautiful Swan River in Perth. We decided upon a soft and almost neutral colour scheme for the invitation. Greys, soft pinks and ivory white. The look we were going for was elegant and classy but not too old-school or formal. The typography I chose was very important as it had to convey all this. To achieve these requirements I stayed away from OTT scripted fonts and dark colours. I added flourishes and hearts as a sweet touch to the design and to highlight the title texts.
I created a customised header with the couple's names and wedding date and carried the flourish along to all the other pages. The same text from the header was used to create the tag that tied the invitation together in the end. The invitation was enclosed in a square shimmery ivory white pocketfold finished with a cream ribbon.
I feel this design is the perfect example of modern day weddings. It's elegant enough to pass as formal but has a pinch of fun and sweetness too.
Cass is the owner and designer of The Hello Bureau. A lover of visually pleasing aesthetics and a tea and coffee enthusiast. She has a BA in Graphic Design and a diploma in Styling. Besides designing Cass is interested in product and editorial styling for photography.
When Cass isn't doing arty stuff she enjoys reading paperback books, hosting tea parties, attempting to cook for friends and exploring places.
She resides in Melbourne, Australia with her furball partner in crime Mister Watson.
Join me on Instagram for more ramblings, musings and the antics of Mister Watson.